Most people in Halesworth have visited the pet shop. Known previously as ‘Toby’s Pet Shop’ it was time for a change.
We were contacted by new pet shop owner Laura Brown, who had an exciting new vision for the popular shop, and after a few meetings we were taken on to lend a graphical touch.
Branding and Logo Design:
Laura wanted something rustic, but not too outlandish. So we can up with a simple graphic of a barn sketched by our designer, with a clear typeface and a modern green.
The branding was completed quickly as we managed to hit the nail on the head. It was then onto the website.
Laura wanted to be able to sell her stock online as well as in the store, so to do this we had to come up with a bespoke e-commerce website with online payment gateways.
Our aim was to keep the site user friendly and to define the animal categories clearly.
To do this we created a bespoke navigation which contains images of the animal you wish to buy for.
Products are clearly listed and the checkout process is easy.
We then made the entire site responsive, so that it can be easily accessed on phones and tablets.
We can pretty much do anything at Apparition and although we didn’t physically put the shop signage up ourselves, we advised the people that can. The signage is in keeping with the brands colours and type face, there wasn’t much room to work with, but we think simple is more effective!
Laura won’t get away with much in her car, as you can spot her a mile off! The van features a special roundel we created to show case the brand further. Branding your vehicle is a great way to heighten your brand awareness.
Laura was delighted with the finished result and we’ve been seeing The Feedbarn all over Suffolk, keep a look out!