The power of responsive websites…

I wonder what sort of device you’re reading this on? A laptop? Maybe you’re at your desk reading the words on a cinema-sized display. Or – perhaps even more likely – you’ve got a smartphone in your hand and you’re thumbing through on your way to another meeting.

It’s no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers.

What is responsive web design?

Responsive Web Design is a collection of techniques that allow a website to flex and adapt to the size of screen it’s being viewed on.

Someone opening your site on a small smartphone will be shown the same site as the person opening it on their laptop but the site will have noticed the constraints and automatically reformatted to give the user an experience better suited to their device.

No more loading a huge website and having to zoom in and out to find the content you’re looking for. Responsive web design takes into account interaction too and makes your site easier to use by acknowledging and integrating things like touch screens to aid navigation.

hands-coffee-smartphone-technology

What are the benefits?

So now (hopefully) you understand what responsive web design is, perhaps we should have a run down of the benefits.

  • Future proofing. Responsive sites work well across the multitude of existing devices on the market. It’s a safe bet it will for considerable time to come.

  • Better, faster, smarter user experience. Optimising your site no matter what the user chooses to view it on makes their life easier. Happier customers mean a happier business.

  • Cost Effective. Responsive sites take a little longer to put together, but they survive longer and the unified approach means management, support and upgrades only need be applied to one place. That saves time and money.

  • SEO optimised. Managing SEO for separate mobile and desktop sites is hard and doesn’t produce great results. Google actually recommends a responsive approach to combat these problems and a consolidated view of your results means more focus.

  • Improve conversion rates. An optimised and consistent site, no matter what platform it’s viewed on, provides a better experience for the user which is more likely to lead to them engaging with you than going elsewhere.

 

If you would like to discuss responsive websites with us, then give us a call on 07590 124227 or email us at info@apparitiondesigns.co.uk. Don’t get left behind!

About the author

Owner and founder of Apparition Marketing & Design.

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